Çukurova Isı continues its growth in Turkey.
The company, which holds a 65 percent market share in the radiant heating market, is also leading the transformation of the heating market.
Çukurova Isı Marketing Manager Osman Ünlü shared the criteria that brought the brand to leadership.
Çukurova Isı, 65 percent of the radiant heating sectorWith a market share of 1.5 million, the company continues to shape the future of the heating sector. By successfully implementing global trends in Turkey and thus offering its customers innovations that make a difference, the company is also leading the market transformation.
Çukurova Isı Marketing Manager Osman Ünlü shared the criteria that brought the brand to leadership:
The vision of ‘being an innovative company’
As Çukurova Isı, we have been a market leader since our founding with our radiant heating technologies. Today, we hold a 65% share of the sector. We have a market share of .25 billion. There are many factors that carry our brand to leadership. First of all, With the vision of “being an innovative company,” we closely monitor changing consumer expectations and adapt our products to meet these needs. Our strength lies in our R&D. In all the products we develop, we aim to use limited energy resources efficiently and offer our customers high levels of comfort. In short, we work with the goal of “a better world.” This way, we meet our customers’ heating needs comfortably while reducing their heating-related energy costs by up to 60 percent. To this end, we provide access to and invest in the latest technologies to support our R&D. Finally, we are proud to have achieved another first in Turkey with the radiometer laboratory we have established to measure the efficiency of our radiant heaters. This technological investment, which fuels our R&D, will contribute to the development of efficient and high-value-added products.
Brand value
Furthermore, we’ve been making significant investments in our brand since our founding. In fact, we can say that we lead our industry with our innovative communication efforts. Because we believe in the impact of brand value on investors’ product choices. At Çukurova Isı, our digital marketing strategies, PR, and advertising efforts empower us to deliver our messages to the right target audience.
Extensive dealer and service structure
Our widespread dealer and service network across the country also plays a significant role in our brand’s popularity. When selecting a system, investors and operators prefer to work with companies with strong dealer organizations. Choosing the wrong company can lead to problems like poor project planning.
“At Çukurova Isı, thanks to our strong dealer and service network of expert teams, we offer our customers the best support throughout the entire process, from project planning and installation to commissioning and maintenance and repair. Therefore, the customer satisfaction we achieve by performing our work with high quality, speed, and trouble-free operation is what propels us to leadership.”
